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Fashion show an attempt to generate employment: S. Imran

Bureau Report
Agence India Press
July 2, 2011

Srinagar: From the clatter of stones to the swish of catwalk, strife-torn Kashmir made a new beginning on Sunday 26th June, when models from Jammu and Kashmir walked the ramp in a men’s fashion show organised for the first time in the Valley aimed to promote the youth of Kashmir and culture.

From first timers to the reputed models, the carefully choreographed fashion show presented the other side of Kashmir which had been buried in the cacophony of unrest and turmoil.

Set on the banks of famed Dal Lake, on the lawns of Sher-e-Kashmir International Convention Complex, the glittering ceremony saw over 500 enthusiasts watching 25 male models walking the ramp showcasing formal, casual and Indo-West collections.

“We want to break this stereotype about Kashmir. We want to show to the country and the world at large that Kashmiris are not terrorists or stone-pelters. They too are talented who stands in front in every field that comes their way,” said Sheikh Imran Bashir, managing director of Wilson and Royal, which had organised the fashion show. One of the highlights of the fashion show was that 10 of the 25 models were new comers.
“This is a positive event for Srinagar city, creating job opportunities for stylists, models, shops and others involved in fashion throughout the year. Our motive was to simply create employment in Kashmir as everyone knows the valley was very disturbed. The theme was about collaborating bold, bright colors and prints with modern and classic tailoring, which creates not only a fascinating Ramp walk but also exciting new collections that are both accessible and wearable,” Sheikh Imran told Agence India Press here.
“I want to mention that we are with all those families who lost their son, father, brother, husband during the unrest in valley which started back in 1989. I want to say let’s get United and work for our Motherland Kashmir,” he said

We can’t turn back time and change the past but we can work in the present for brighter future. Being a very emotional person I will do whatever I can for my Kashmir. I want to see my Kashmir at top. Someone has to take the initiative for change. Wilson and Royals have started operations in Kashmir only to create employment as I personally believe that Kashmiri guys are very talented but they need a proper platform to show their talent,” Imran added. (AIP)

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Agence India press (A.I.P) is a first multimedia Business news agency from North India (Kashmir). Today it is one of the major news agency in the sector of media committed for providing best services with over 12 bureaus in State and across the India and outside Country. Agence India Press is also working on assignments to do which definitely are helping us to target more and more clients or subscribers, and also chance to cover maximum filed of news, feature and story. We cover almost all major areas of Jammu & Kashmir, and rest part of country interests to viewer including news, entertainment and life styles, health and science, business, sports, Human- interest feature, natural disasters, social, economic and developmental issues. Agence India Press is also working in different sectors like; Book Publishing, Book Distribution, Export Business, Music studio, Orchestra, Music Company and Service providers. Agence India Press takes revolutionary steps as the first Kashmir based international news network, in English, Arabic, Urdu, French, Dutch and Hindi.


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